Lifeculturr is a boutique, sunlit studio in the heart of Union Square. We began in 2010 with a small group of select clientele & have continued to grow while maintaining the highest standard of excellence.

Our founder, Ratko Rakocevic, is a former professional athlete with a background in sports medicine and more than 15 years of experience in the fitness industry. While pursuing his athletic career, he noticed a discrepancy between sports performance and actual health markers. Injury and burnout prevented many athletes from developing a meaningful, sustainable relationship to exercise.

He saw this & created Lifeculturr to address these problems. He developed a tailored approach to fitness that incorporates both tried & true methods and cutting-edge research to make meaningful and lasting change. As Lifeculturr grows, he is committed to fostering the next generation of trainers to hone both their technical skills and ability to implement research from the medical exercise field.

We specialize in injury prevention, post-rehab protocols, and sports medicine. Backed by science, we create custom plans to strengthen your entire body and help you develop a lifelong relationship with fitness.

Now, we continue to grow into a one-stop shop for all your health and fitness needs. We are expanding our services to include nutrition services, mobility assessments & wellness retreats. Join us on our mission to become New York's premiere wellness community.